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Below-the-hook equipment manufacturer Modulift has named Ontario-based Equipment Corps its first distributor in Canada.
Modulift has a global network of partners with a steadily growing presence in North America. The Canadian addition was announced just weeks after it was confirmed that I&I Sling Inc. will supply its equipment in eastern regions of the U.S.
Equipment Corps will stock spreader beams from MOD12, part of its standard range, up to MOD110H from the heavy range. The first batch of stock will be shipped at the end of July, as the new partner looks set to meet a target to become a fully operational distributor by the end of the following month.
Sarah Spivey, managing director, Modulift, said: “The timing is right to introduce Equipment Corps to our distributor network, having been a long-term user of our products. As a number of large scale projects in the region look set to get underway in Q4 2016 and beyond, heightened demand for below-the-hook equipment will be met by a company with an intrinsic understanding of our spreader beams.”
Mike Orzel, vice president, Equipment Corps, said: “We have seen a huge amount of interest in Modulift spreader beams since we started putting the word out about becoming a distributor. Our clients are delighted that they will be able to get a spreader solution off the shelf as up until now they have had to consider custom engineered products.”
Sarah Spivey, the managing director of Modulift, explores one way of applying market intelligence to the DNA of a business.
This blog never shies away from the issues of the day. Over the past year or so, I’ve been frank in assessment of the oil and gas industry, direct on the economy and, more recently, forthright on Brexit. I’ve even had to tear a strip off a North American judge, all in the line of duty!
It’s important that businesses confront what an industry or the big bad world throws at them. It’s equally critical that they have an ability to quickly compute how hard those developments will hit. Everything has a ripple effect. Sometimes waves crash over the deck, on other occasions they simply lap against the hull while the crew is fast asleep. Whatever the impact, it’s better to know it’s coming than get thrown out of the bunks unawares, or even capsize.
It’s why business leaders need to take a bifocal approach, switching their gaze at regular intervals between what is right before them and in the distance. I think the old fashioned bifocal spectacles serve as a good analogy—you remember the ones that had a clear line scored across the middle of each lens. A person putting them on couldn’t fail to be reminded of the glasses’ ability to give them clear visibility of the road signs in the distance and the speedometer on the dashboard; or the pages of the book and the departure board on the wall.
We should all put an imaginary pair of bifocals on by way of a reminder every morning. And that’s really what this month’s blog is about. Only by looking to the top and bottom of the lens in equal measure can we safely navigate the road, set a heading in choppy seas or make our connections. Moreover, it looks at the amazing ability businesses have to adapt to circumstances and even thrive when news bulletins, market forecasts and the pessimists suggest the end is nigh, or a tidal wave is coming.